Social networking research Paper Example | Topics and Well Written Essays - 2500 words

Social networking - Research Paper Example One such obstacle is culture. Most of the popular sites are run on the basis of mass connectivity. However, many people have their own ways of interaction that cannot be completely replaced by this mass interaction approach. People buy many personal things based on advice from relatives and friends (Curran & Blackburn, 1994). Role models also play a major role in influencing decisions. In fact word of mouth is still the most effective method of advertisement (Trusov et al, 1990). Many people only trust the message depending on the person delivering it (Nail, 2005). Another big weakness of mass marketing organs with a worldwide audience such as the Internet is that everything goes. Much as an individual may choose to whom and what they communicate, they cannot control the content directed at them. Though the cultural limitations are often ignored by social network program designers, in a relatively conservative environment such as the that found in the UAE, some items, suggestions or insinuations found in the sites range from being upsetting to outrightly offensive (Ali, 2009). Futhermore, interaction sites such as YouTube and Facebook will are relatively new phenomena. It is therefore foolhardy to imagine that the established cultural networks of communication will simply give way to impersonal interaction sites overnight (Wills & Wills, 1996). 2~ Social networking is an effective medium because it aids in developing a better CRM program, where it has became a tool for two way communication between companies and consumers, and so it is effective for small businesses because they can exchange and listen to their consumer’s views and ideas. The main advantage of social networking programs is that they are based on interaction. It is therefore possible to provide a centralized infrastructure to enable delivery of content, adequate and detailed information about the product, aftersales support, information on product

Intangible assets Research Paper Example | Topics and Well Written Essays - 750 words

Intangible assets - Research Paper Example The increased globalization of international trade and investment has been accompanied by adoption of International Financial Reporting Standards IFRS by many countries. Other reasons for the adoption of IFRS are that international investors can access and understand more information with regards to capital markets and financial statements. In addition, adoption of IFRS decreases the cost of doing business across borders. There are differences on the reporting requirements between US GAAP and IFRS. Firstly, US GAAP differentiates specific financial instruments that are liabilities if they fall within the categorization of being both debt and equity. On the other hand, IFRS requires that such categorization should focus on whether there are contractual obligations involved in delivery of an organization’s own equity shares, cash or assets2. Another key difference relates to the presentation of financial statements. IFRS requires the preparation of a third balance sheet with related notes at the start of the comparative period where an entity restates the financial statements or adopts a new accounting policy. Meanwhile, there are no such requirements under the US GAAP. IFRS forbids presentation of extraordinary items in income statements whilst the US GAAP is confined to unusual and infrequent entries. Under stock costing methods, IFRS is strictly prohibited while under US GAAP LIFO is allowed, but a consistent cost formula must be used. The measurement of stock uses the lower cost of market value in US GAAP whilst IFRS values inventory at the net realizable value or the lower cost 3. The concept of intangible assets is found under US GAAP in (ASC 350) intangibles Goodwill and others (ASC 805) Business combinations and (IFRS 38) Intangible Assets or IFRS 3(R) Business Combinations. Similarly, both systems view intangible assets as identifiable non monetary assets without physical substance. Identifiable